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Manage Ecommerce Returns with an Operational Powerhouse

Matt Blevins
Updated 11/06/20 7:39 PM

Returns create a lot of headaches for ecommerce brands.

They cause friction among customers, slow down your customer service team with emails and requests, and can quickly overload your operations  with excessive manual tasks.

Rise of Returns Management

As ecommerce has continued to expand, it's become clear to many that an effective returns management strategy is necessary for brands to sustain growth.

As a result, a number of solutions - both simple apps and fully functional platforms - have entered the scene to alleviate the pains of returns.

The tool can be as sophisticated as the brand needs it to be. 

For smaller companies, a simple returns app can be more than sufficient for customers to create a return and receive a shipping label. The problem is that this approach will not scale with your business.

As the returns pile up, you will need to be able to streamline your returns workflow by intelligently automating parts of the process.

More sophisticated returns management solutions, such as ReturnLogic, Loop, and Returnly, exist for this very reason. We aim to solve more of the challenges created by ecommerce returns.

Returns Management that Works

Customer experience means everything in ecommerce.

According to Forrestor, brands that excel in customer experience grow up to 6 times faster than those that lack in this area. Existing customers are more profitable and far easier to sell to than new customers.

A better customer experience will yield more repeat customers for your brand, and thus more long-term profit.

We know that operations are the foundation of the customer experience. The appearance of your website and the ease of an exchange simply will not matter if you can't deliver on your promises.

Because of this, we focus on the operational side of returns as the core of our platform. By helping brands solve these pains, we enable them to take control of their returns process.

The finer details of the customer experience propel returns management to the next level. They make up a layer of sleekness and convenience that resides on top of the operational core.

This approach is the difference between a post-purchase returns tool and an operationally focused returns management solution.

A great example of this operational focus is the pure flexibility of the ReturnLogic platform. The platform supports third party warranties as well as gift returns, neither of which are covered by other returns management solutions.

These capabilities allow the ReturnLogic platform to function as an omnichannel returns management solution. Customers are empowered to start returns whether they purchased on your website, through a retail partner, and even if they were gifted the item.

To Conclude

Returns create a number of challenges for ecommerce brands, such as excess manual tasks, friction in the customer experience, and diminished profit margins.

But not all returns management solutions are created equal. 

When your business is ready for a more sophisticated tool, you will need to decide between a post-purchase solution and an operationally focused software to manage your returns.

If you want to overcome the operational challenges of returns, then you need an operationally focused returns management solution.

10 Questions to Ask When Evaluating Returns Management Software