But that changed when ReturnLogic added third party warranty functionality to its platform.
This addition allows brands to accept warranty claims on purchases made outside their own ecommerce site. Not only that, it takes most of the work out of the merchants' hands.
By aligning a quick and simple warranty experience for shoppers with control and flexibility for retailers, this facet truly is a win-win. Here are just some of the benefits created by the third party warranty capability:
When it comes to third party warranties, the standard process involves excessive emails and spreadsheets or custom solutions that cost tens of thousands of dollars.
By incorporating third party warranty claims into returns management, you can bypass the back-and-forth communication, manual tasks, and enormous investments.
2. Better Customer Experience
Customer experience means everything in ecommerce. A simple, self-service warranty claim process causes less friction among shoppers and creates less work for your customer service team.
When something goes wrong, customers don't want to work their way back up the supply chain to get a resolution.
They want a simple, fast, and convenient fix.
The good news is that now shoppers can start a warranty claim on your website with just a couple of clicks, no matter where they purchased the item.
This puts the power back in the customer's hands, allowing them to start a warranty claim whenever and wherever they want. And the best part is they won't even need to contact your team.
3. Ensure Legitimate Requests
Returns fraud is a valid concern, and a major challenge in third party warranties is ensuring legitimate requests.
The item in question could easily be a competitor's product, a stolen product, or nothing at all.
Luckily, you as the merchant have the ability to require proof of purchase, in the form of a picture of the receipt from the customer.
Now, you won't have to worry about fraudulent third party warranty claims.
4. Flexible Workflows
A one-size-fits-all approach simply does not work in returns management. Maybe you would like third party warranties to be processed separately, or perhaps you want them to be treated just like other returns.
For that very reason, these warranties were established as an independent, but parallel process in the ReturnLogic software.
Basically, you can either follow the same workflow or an entirely different workflow for these returns. It's up to you!
5. Increased Marketing List
Third party warranties might not exactly seem like a marketing tactic.
But, when a customer submits a warranty claim, a new customer profile is added to your account.
Clearly, they like your products enough to pull out their credit card. Now it's time to develop the customer relationship and drive repeat purchases.
With ReturnLogic, you can support your customers' warranty claims regardless of where they purchased your products.
By aligning the interests of shoppers and brands, we hope to ease one of the most deeply rooted pains in today's omni-channel commerce.