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Ecommerce Glossary

Customer Lifetime Value (CLV)

Customer lifetime value is a metric that estimates the total monetary value that an average customer will contribute to a company over the customer’s expected lifetime. CLV is conceptualized as the sum of all the transactions, including purchases, returns, shipping costs, etc. for an individual. Check out our Free CLV Calculator here!


Workflows are a visual representation of each of the processes in play to run your retail business. This is integral to your day-to-day operations because it ensures that everyone on the team is on the same page about what the steps are to success and keeps everyone organized.


Webhooks are a type of API that uses one-way data sharing that enables applications to share data and functionalities. When you do this with multiple webhooks, the result is a web that’s greater than the sum of its parts.