Product data heavily impacts your SEO, influences conversion on your website, and directly accounts for more than 27% of product returns in e-commerce. It is the key to success for your brand. However, there’s a lot to know about optimizing your product data.
Why is managing returns important? Returns have become an integral part of the customer experience in e-commerce. 79% of customers want free return shipping, and 96% say they will buy again if the return process is easy.