GUNAS is a 100% vegan fashion label founded by Sugandh G. Agrawal in 2009. The brand specializes in luxury bags and shoes, and prides itself on delivering high-fashion products without bringing harm to animals or people.
The GUNAS team began partnering with ReturnLogic in late December of 2019 after deciding that their previous returns management software could not provide the functionality and automation that they needed.
Glaudith Mae Ponce, Brand Coordinator & Customer Care Associate of GUNAS, is the primary user of the ReturnLogic platform. And in just over a month of using the platform, she had already seen dramatic improvements in the company’s returns process.
The returns management solution that GUNAS previously utilized left a lot of manual processes for Glaudith and her team. Aside from slowing down your operations, this can also greatly inhibit growth potential.
Glaudith recalls that she had to go check to see if a return had been received by the warehouse team. In addition, she had to manually calculate what the refund would be for a shopper, adjusting for any applicable discounts, taxes, and shipping costs.
Even small amounts of time and effort quickly add up throughout the day. And because of manual steps like these, it could take up to two weeks to fully process a return.
In addition, their previous return center did not provide a full ecommerce experience. It was separate from the store, and lacked the ability for shoppers to add more items to an exchange.
“The customer now has a chance to add another item in their cart while making an exchange. It’s a brilliant idea. Thank you for considering that, and for helping us grow our sales.”
According to Glaudith, the ReturnLogic platform has been easy and practical since the beginning.
Whereas the returns process was full of manual steps and holdups, the GUNAS team is now enjoying the benefits of automation in their returns process.
It used to take up to 2 weeks for a return to be processed. GUNAS is now able to process returns in 3 to 4 days.
Now, Glaudith is more productive, and knows that her shoppers are met with a much better experience.
The new Call-to-Action Content Block in the ReturnLogic return center allows customers to add more items to their exchange cart, resulting in a higher cart value as a result of a return.
This creates a more consistent and seamless ecommerce experience for shoppers, and more sales for GUNAS.
Does ReturnLogic help you achieve your own metrics of success?
“Very big YES! I'm able to manage a lot of things since using ReturnLogic. I became more productive."
Since partnering with ReturnLogic, the GUNAS team is more productive, freeing their time to better serve their customers. Shoppers can add new items to their cart while making a return and get their returns processed faster, both resulting in a positive customer experience.
GUNAS aims to continue its success with ReturnLogic, and is continuously excited by the additions and improvements made to the platform.
Glaudith highlights the Call-to-Action foundation, in particular, as a powerful feature for the business. The return experience can now be established as a profit-driver.
The GUNAS team is striving to elevate the ecommerce experience, including returns, for its shoppers worldwide.