Episode 1 – Course Overview
Welcome to Returns Optimization 101! To get started, we discuss the role of returns in ecommerce, introduce the concept of returns optimization, and highlight some real-life examples.
Episode 2 – Designing Success
Just like great products start with good materials, great insights begin with quality data. We present the basic priorities for data, so you can make the most of returns optimization.
Episode 3 – Streamlining Your Returns Workflow
Effective operations are the foundation of the customer experience. With detailed visibility into return statuses, you can alleviate current bottlenecks and improve your returns process.
Streamlining Your Returns Workflow5:38
Episode 4 – What is a Return?
Our understanding of returns in ecommerce is often distorted by misconceptions. We clarify several common fallacies and offer a basic principle for you to more effectively address returns in your business.
Episode 5 – Shifting Away from Refunds
Many retailers want fewer refunds and more exchanges. But in reality, that can be easier said than done. We introduce Candra Fried, the lead UI/UX engineer at ReturnLogic, who reframes the shopper's decision as a matter of trust and simplicity.
Shifting Away from Refunds8:30
Episode 6 – Investigating Your Return Rate
Return rates are volatile and are influenced by a variety of factors. We cover several primary benchmarks, equipping you to evaluate your product's return rates.
Investigating Your Return Rate8:48
Episode 7 – Examining Return Reasons
Return reasons provide an excellent summary of why products are returned. With a logical flow of analyses, you can quickly gather high-level insights.
Examining Return Reasons8:47
Episode 8 – Navigating Return Comments
Return comments carry immensely valuable feedback. But, it's no easy task to extract insights from these open-ended comments at scale. We introduce a powerful tool to help you uncover and explore issues mentioned by your shoppers.
Navigating Return Comments8:47
Episode 9 – Enhancing Your Website
Information and fulfillment are two primary spheres of the purchase experience. By more aptly shaping the shopper's perception of a product, you can enable more confident purchase decisions and prevent returns before they occur.
Enhancing Your Website6:49
Episode 10 – Optimizing Your Returns
We recap and combine the topics covered throughout the course. With quality data and a logical flow of analyses, you can drive real bottom-line growth in your business.
Optimizing Your Returns6:49