Returns Optimization 101


Returns are one of the most complex and pervasive challenges in ecommerce. They cost you sales revenue, incur shipping and labor expenses, and can result in a negative customer experience if not managed properly. But with visibility into returns data and a structured approach, you can move the needle. Returns Optimization leverages returns data to enhance the shopper experience, improve operational efficiency, and ultimately grow your bottom line. In this free course, you’ll learn the secrets to:
  • – Streamlining your returns workflow so you can save 40+ hours each week
  • – Drive exchanges and less refunds so you can keep more cash in your business and create a great shopper experience.
  • – Analyzing returns data to gather product insights so you can dramatically reduce your return rate.
  • – Enhance your ecommerce website using insights from returns so you can generate more sales and less returns in the future.

Topics for this course

10 Lessons

Episode 1 – Course Overview?

Welcome to Returns Optimization 101! To get started, we discuss the role of returns in ecommerce, introduce the concept of returns optimization, and highlight some real-life examples.
Course Overview6:04

Episode 2 – Designing Success?

Just like great products start with good materials, great insights begin with quality data. We present the basic priorities for data, so you can make the most of returns optimization.

Episode 3 – Streamlining Your Returns Workflow?

Effective operations are the foundation of the customer experience. With detailed visibility into return statuses, you can alleviate current bottlenecks and improve your returns process.

Episode 4 – What is a Return??

Our understanding of returns in ecommerce is often distorted by misconceptions. We clarify several common fallacies and offer a basic principle for you to more effectively address returns in your business.

Episode 5 – Shifting Away from Refunds?

Many retailers want fewer refunds and more exchanges. But in reality, that can be easier said than done. We introduce Candra Fried, the lead UI/UX engineer at ReturnLogic, who reframes the shopper's decision as a matter of trust and simplicity.

Episode 6 – Investigating Your Return Rate?

Return rates are volatile and are influenced by a variety of factors. We cover several primary benchmarks, equipping you to evaluate your product's return rates.

Episode 7 – Examining Return Reasons?

Return reasons provide an excellent summary of why products are returned. With a logical flow of analyses, you can quickly gather high-level insights.

Episode 8 – Navigating Return Comments?

Return comments carry immensely valuable feedback. But, it's no easy task to extract insights from these open-ended comments at scale. We introduce a powerful tool to help you uncover and explore issues mentioned by your shoppers.

Episode 9 – Enhancing Your Website?

Information and fulfillment are two primary spheres of the purchase experience. By more aptly shaping the shopper's perception of a product, you can enable more confident purchase decisions and prevent returns before they occur.

Episode 10 – Optimizing Your Returns?

We recap and combine the topics covered throughout the course. With quality data and a logical flow of analyses, you can drive real bottom-line growth in your business.