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Returns Optimization 101

Returns are one of the most complex and pervasive challenges in ecommerce. They cost you sales revenue, incur shipping and labor expenses, and can result in a negative customer experience if not managed properly.

But with visibility into returns data, and a structured approach, you can move the needle.

Returns Optimization leverages returns data to enhance the shopper experience, improve operational efficiency, and ultimately grow your bottom line.


Episode 1: Course Overview

 

 

Episode Overview:

Welcome to Returns Optimization 101! To get started, we discuss the role of returns in ecommerce, introduce the concept of Returns Optimization, and highlight some real-life examples.

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Episode 2: Designing Success

 

 

Episode Overview:

Just like great products start with good materials, great insights begin with quality data. We present the basic priorities for data, so you can make the most of Returns Optimization.

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Episode 3: Streamlining Your Returns Workflow

 

 

Episode Overview:

Effective operations are the foundation of the customer experience. With detailed visibility into return statuses, you can alleviate current bottlenecks and improve your returns process.

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Episode 4: What is a Return?

 

 

Episode Overview:

Our understanding of returns in ecommerce is often distorted by misconceptions. We clarify several common fallacies, and offer a basic principle for you to more effectively address returns in your business.

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Episode 5: Shifting Away from Refunds

 

 

Episode Overview:

Many retailers want less refunds and more exchanges. But in reality, that can be easier said than done. We introduce Candra Fried, the lead UI/UX engineer at ReturnLogic, who reframes the shopper's decision as a matter of trust and simplicity.

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Episode 6: Investigating Your Return Rate

 

 

Episode Overview:

Return rates are volatile and are influenced by a variety of factors. We cover several primary benchmarks, equipping you to evaluate your product's return rates.

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Episode 7: Examining Return Reasons

 

 

Episode Overview:

Return reasons provide an excellent summary of why products are returned. With a logical flow of analyses, you can quickly gather high-level insights.

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Episode 8: Navigating Return Comments

 

 

Episode Overview:

Return comments carry immensely valuable feedback. But, it's no easy task to extract insights from these open-ended comments at scale. We introduce a powerful tool to help you uncover and explore issues mentioned by your shoppers.

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Episode 9: Enhancing Your Website

 

 

Episode Overview:

Information and fulfillment are two primary spheres of the purchase experience. By more aptly shaping the shopper's perception of a product, you can enable more confident purchase decisions and prevent returns before they occur.

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Episode 10: Optimizing Your Returns

 

 

Episode Overview:

We recap and combine the topics covered throughout the course. With quality data, and a logical flow of analyses, you can drive real bottom-line growth in your business.

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Take the Next Step:

If you'd like to put the power of Returns Optimization to work for your store, the first step is to implement a smart returns management software like ReturnLogic. See if this is the right fit for you by scheduling a demo today!

returnlogic-returns-optimization-course-demo

 

Meet Your Instructor:

matt-blevins-returnlogic

Hi, I'm Matt Blevins, an Ecommerce Growth Analyst at ReturnLogic! I'm passionate about helping retailers improve and grow their businesses.

Alumni of:

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Have Questions?

If you have questions about any topics covered in this course, feel free to contact Matt Blevins.

returnlogic-returns-optimization-demo

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