Returns are one of the most complex and pervasive challenges in ecommerce. They cost you sales revenue, incur shipping and labor expenses, and can result in a negative customer experience if not managed properly.
But with visibility into returns data, and a structured approach, you can move the needle.
Returns Optimization leverages returns data to enhance the shopper experience, improve operational efficiency, and ultimately grow your bottom line.
Welcome to Returns Optimization 101! To get started, we discuss the role of returns in ecommerce, introduce the concept of Returns Optimization, and highlight some real-life examples.
Just like great products start with good materials, great insights begin with quality data. We present the basic priorities for data, so you can make the most of Returns Optimization.
Effective operations are the foundation of the customer experience. With detailed visibility into return statuses, you can alleviate current bottlenecks and improve your returns process.
Our understanding of returns in ecommerce is often distorted by misconceptions. We clarify several common fallacies, and offer a basic principle for you to more effectively address returns in your business.
Many retailers want less refunds and more exchanges. But in reality, that can be easier said than done. We introduce Candra Fried, the lead UI/UX engineer at ReturnLogic, who reframes the shopper's decision as a matter of trust and simplicity.
Return rates are volatile and are influenced by a variety of factors. We cover several primary benchmarks, equipping you to evaluate your product's return rates.
Return reasons provide an excellent summary of why products are returned. With a logical flow of analyses, you can quickly gather high-level insights.
Return comments carry immensely valuable feedback. But, it's no easy task to extract insights from these open-ended comments at scale. We introduce a powerful tool to help you uncover and explore issues mentioned by your shoppers.
Information and fulfillment are two primary spheres of the purchase experience. By more aptly shaping the shopper's perception of a product, you can enable more confident purchase decisions and prevent returns before they occur.
We recap and combine the topics covered throughout the course. With quality data, and a logical flow of analyses, you can drive real bottom-line growth in your business.
If you'd like to put the power of Returns Optimization to work for your store, the first step is to implement a smart returns management software like ReturnLogic. See if this is the right fit for you by scheduling a demo today!
Hi, I'm Matt Blevins, an Ecommerce Growth Analyst at ReturnLogic! I'm passionate about helping retailers improve and grow their businesses.
If you have questions about any topics covered in this course, feel free to contact Matt Blevins.
