Guest Post Guidelines

 

Thank you for your interest in the ReturnLogic blog! We publish guest posts because they allow us to provide a variety of topics and insights for our readers. We get a high amount of requests, but if you read and adhere to these guidelines, you’ll probably get a much quicker response time from ReturnLogic.

 

About the ReturnLogic Blog

 

If you haven’t kept up with our blog, don’t worry! Reading more will help you to create a more effective pitch or first draft. Here are some basics to get started.

 

Our audience

 

The ReturnLogic Blog is an authoritative and friendly resource that helps make managing e-commerce decisions easy for e-commerce owners, agencies, partners, and anyone who would like to learn or improve in the e-commerce space.

 

Our content

 

The ReturnLogic Blog publishes high-quality content about e-commerce. Here are a few types of content that we’re particularly interested in from guest contributors:

  • First-person accounts of e-commerce strategies or tests.

  • How-to guides for e-commerce returns management or platforms.

  • Lists of successful and compelling returns statistics or stories.

  • Industry-specific advice about managing returns.

  • Examples or templates to provide references or inspiration in the e-commerce space.

NOTE:

  • The ReturnLogic blog does not accept previously published, sponsored, or promotional content.
  • ReturnLogic only accepts posts that are timely, accurate, original, and resonate with our audience.

 

How to pitch to us

 

We love guest posts, but we do get a lot of blog requests. Because of this, we prefer topic pitches over completed submissions so we can track and respond quickly to them. Here are best practices that will help us to respond to blog pitches quicker and, if your topic is approved, get it published sooner.

  • Familiarize with the ReturnLogic blog. Read a few posts, skim, and explore to get a feel for our tone and our basic format.
  • Come with ideas. We love it when you come to us with topic ideas and titles.
  • Check to see if we’ve published your idea already. If we’ve already published a similar post, consider writing something up-to-date, or approach it with a different perspective. The best way to see if we’ve covered your topic is to do a search on our website or on Google.
  • Introduce yourself, if you haven’t already. If you have experience or expertise that makes you a great topic writer, tell us. If you have writing samples or publications already, share a few!
  • Include your guest pitch in your subject line. It helps!

 

What we need in your guest post

 

Once we agree on a topic and you get the go-ahead to start writing, keep these tips in mind:

  • Adequate length: 900-2,500 words

  • ReturnLogic links. We’ll add more internal links when we’re editing the post, but around 3 ReturnLogic links would be perfect.
  • Short bio. 1-3 sentences about who you are, what you do, and what you care about. Include links to your website and/or social media accounts.
  • Images. Please include images that have been paid for use, not protected by copyright, and look original (please do not include images that look like cheesy stock photos).

 

Stuck with images?

 

Including images isn’t always easy. Here’s what to do if you get stuck:

  • Types of images. 
    • Screenshots of an idea or process that you are describing.
    • The graph or visual of a provided stat (provide a link to the source).
    • Real-world examples of the tactic described.
    • Recycled ReturnLogic images—do a site search in Google images (site:returnlogic.com “image you are looking for” (without the quotes)) to see if we have one you can recycle.
  • The best way to provide images:
    • Paste them into the Google or Microsoft doc and we can save them from there.
    • When taking screenshots, zoom in and then take screenshots, avoiding a small or pixelated image.

 

Guest posts we love

 

Here are a few examples of guest post ideas that we love:

  • How Returns Have Impacted Our Store’s Customer Lifetime Value
  • Top 10 Ways that E-Commerce Companies are Responding to Returns
  • How Packaging Can Help Decrease Returns
  • 5 Ways to Improve the Customer Experience
  • 10 Innovative Ways E-Commerce Companies Encourage Growth

 

What to expect

 

Pitch response times

 

Once you’ve emailed your pitch, the response time varies depending on the content calendar. We will do our best to respond within one week. If  it has been over a week without a response, please follow up!

 

Once we accept the pitch

 

Once the pitch is reviewed, we may ask for a draft. If the draft is approved, here’s what you can expect:

  • Edits. Because our content varies, our editing process isn’t strictly defined. We edit content to make sure it matches our internal style guide. If we need anything else— a better quality image, a change, or more info on something, we’ll let you know. Depending on the amount of edits needed, your post could get published within 1 to 3 weeks. We will communicate the date so you will know when it will get published.
  • Exposure. The ReturnLogic blog receives a high amount of traffic on a regular basis.
  • Social promotion. We’ll share your content and ask that you share it, too. Please provide your social media tags so that we can tag you.

 

Ready to pitch?