About the Episode
customer lifetime value (CLV).
About the Speakers
Travis is a Product Marketing Specialist at ReturnLogic. Travis graduated from Shippensburg University with a Bachelor of Science in Supply Chain Management & Marketing. Travis has been working for ReturnLogic for over 2 years and started out as a Customer Support Specialist before working his way into Product Marketing.
David is a Senior Growth Manager at ReturnLogic, previously working as a Product Marketing Manager. David has prior startup experience formerly working at Drip and WhenIWork. He works closely with the Product, Sales, and Marketing teams at ReturnLogic to act as the voice of the customer and how to understand the ecommerce market.
- What can retailers do to lessen the blow and keep the shopper buying more even if their expectations weren’t met?
- Where should retailers focus to save that relationship with the customer?
- And how can they promote future purchases even after a shopper is left with an item that didn’t meet their expectations?